Brandi West on LinkedIn: Roblox Is Bringing Generative AI to Its Gaming Universe

It could very well be that these avatar-based communication tools and generative AI-fueled creative additions are what’ll be the backbone for that next wave of Roblox AR that’ll inevitably come. « I don’t think we’ve figured out exactly how things are working in the AR world in particular. I don’t know if Yakov Livshits anyone has, » said Tornow. « Heaven knows what our creators will build with those tools as AR devices are coming on. » Though Apple’s Vision Pro and Meta’s Quest 3 are going to lead the way with a new wave of mixed reality–enabled VR headsets, Roblox isn’t making any announcements on that front right now.

A general-purpose, third-party AI model, such as ChatGPT, is opaque, it supports a variety of functions that are likely irrelevant to a particular game or app. Bringing models into the runtime offers an opportunity to build more predictable models with precise capabilities. As technology continues to evolve, generative AI is poised to play a crucial role in shaping the future of gaming. It is geared to deliver immersive and captivating experiences that push the boundaries of creativity and engagement, offering players an entirely new level of interactivity and enjoyment.

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But cutting-edge generative models, which are powerful yet unpredictable, present unique challenges. Easily turning ideas into 3D experiences accelerates user-generated metaverse content. AI creation tools will be key in transitioning to more open, participatory virtual worlds. Finally, Roblox, one of the most significant gaming companies, recently launched AI-based tools for its game creators, such as a material generator replicating lighting and an AI code assistant for faster, more intuitive coding. Considering Roblox’s extensive developer community, these tools bring generative AI within reach for many creators.

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However, as we can see from the Roblox Studio example that probably won’t be the case. The AI generative scripting is here to simply assist those who are already familiarized with coding and make their work a bit faster and smoother. Complete newbies to coding will have a hard time getting desired results quickly and will need to learn some basic programming in order to use this Roblox tool efficiently.

But, as the Airtable story shows, when done right, it can lead to massive success. As much as advertisers need to be at the edge of tech, we absolutely must make space for the sensorial universe of product experience, brand content and emotional data. Affectiva is an AI company that trains algorithms to understand human expression. Apple watch obviously can track our pulse and DAIVID is using emotional AI technology to record the attention levels and emotions of participating audiences online. Experiences produce reactions in consumers and consequently more data, which in turn will transform the next experience.

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The AIGC era will empower millions of people to make their first game and this new generation of game developers will unleash a wave of game design creativity that will change the games industry forever. First, the generative AI space is still evolving rapidly – Large Language Models (LLMs) only recently became good enough to meaningfully improve text and 2D asset workflows, and 3D asset models are still a work in progress. As a result, the first wave of AIGC platforms will likely be built flexibly, as the infrastructure layer changes over time (see below). Second, initial tools will also likely be built as evolutions or optimizations of existing toolsets and UI.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

And we do think that’s the product vision, where developers will have all tools at their disposal. In May 2022, Microsoft demonstrated a way to control characters in Minecraft by feeding naturally phrased instructions to a code-writing AI that accessed the game’s application programming interface. This is similar to what Roblox is doing but involves using AI coding to change not just game creation but gameplay itself. Technology dubbed generative AI has captured attention and investment over the past year by showing that algorithms can produce seemingly coherent text and aesthetically pleasing images when given a short text prompt. And if you are interested in world-building in other games as well check out our article on How to Use Unreal Editor for Fortnite Creative 2.0.

So when CTO Daniel Sturman releases a news article that Generative AI is the future of creation for Roblox, that is big news for AI progress. « We’re taking such a radically different approach to the whole problem, » said Lim. « Roblox isn’t a game or an app. It is, and it aspires to be, an operating system for metaverse applications. » Roblox Connect, coming by the end of this year, will use cameras to track facial movements and map them onto avatars in Roblox, enabling avatar chat that’s similar to how Microsoft added avatars into Teams. Roblox CEO David Baszucki envisions that its generative AI systems might someday work in a way that’s somewhat similar to what you might have seen on the sci-fi show Westworld, based on comments during Roblox’s Q earnings call on Wednesday.

The system that is being tested on would allow players to create avatars, buildings, weapons, clothing, etc. by prompting the generator with what they want. Unity believes it’s found a solution with Barracuda – a package that allows game developers to run neural networks (also known as machine learning) on the Unity Game Engine. Where it gets interesting is that Barracuda runs on all Unity supported platforms, which includes desktop, mobile and consoles. And because it can run locally on any of these devices, without the need to maintain servers, it doesn’t cost anything.

AI creator Allen T developed a simple side-scrolling video game with just OpenAI’s GPT-4 and Midjourney. He’s included detailed steps on how he did it on his Twitter if you’re interested in giving it a go. Secondly, incorporating generative AI could provide a deeper level of personalization for each player.

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Currently the company is only training its AI using game content that is in the public domain. Sturman says Roblox will tread carefully to ensure that users do not object to having their creations fed into generative AI algorithms. Yesterday I attended the launch of the Yakov Livshits “Business Without Blood Sports” event, by leading animal welfare charity, The League Against Cruel Sports, at the historic House of Parliament. I found out the hard way that you’re not allowed to take pictures of every pretty thing you see in this magnificent building.

• Nevertheless, Epic Games CEO Tim Sweeney defended this policy on Twitter, highlighting the significance of fair use under copyright law.
• Orkin developed the AI for F.E.A.R., a 2005 title praised for introducing games to the concept of “automated planning,” a goal-oriented approach that produces more effective and dynamic AI agents.
• Given that players spend more on their favorites during times when their gaming budgets are pinched, Roblox could be a beneficiary of sorts.
• Self-Service ProductPLG is a strategy that relies on the product itself as the main source of value and revenue for the business.

Earlier this year, Roblox said it was hoping to integrate third-party AI creation services into Roblox. Considering the problems Unity had when one of its curated third-party AI tools was discovered to be merely passing off assets it did not have the rights to, we ask how Roblox plans to ensure such third-party tools are operating above board. To do this, Sturman says Roblox is building on open source LLMs and training them as appropriate on its own data based on the Roblox platform. « You can use it to build code behavior, like, ‘I want that experience to have weather. Make it rain 10% of the time,' » Sturman says. « And it will construct the scripts necessary to control the weather with a kind of random rain on some reasonable duration of roughly 10% of the time. »

Blizzard Entertainment, the studio behind Diablo, Overwatch, and World of Warcraft, also utilizes AI for in-game character renderings. According to the New York Times, Blizzard employs an internal AI platform to generate in-game characters, ensuring the prevention of data leaks from confidential company information. Our friends at Kinetix outline the leading AI technologies coming together to create characters that truly represent people in games and immersive worlds. The addition of AI which is likely more procedural than generative, ultimately, suggests a more casual target market.

Finally, a mesh-editing tool allows users to morph and adjust the model to make it look more like the version they are imagining. And all of this happens fast—within minutes—generating a new avatar that can be imported into Roblox and used in an experience. You can look up different basic script commands online for any objects you wish to use in your Roblox Studio. The AI is here to help you edit and modify them in a quicker way, by writing the additional code for you. You can create those by manually entering the script but once they are on your Roblox Studio baseplate you can edit them with simple commands to the AI.